The Preview Pane
The people who receive your emails are most likely to examine its contents through a preview pane at the bottom of their inbox. So what should people see when you look at your email in their preview...
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How to create emails that sell – even unopened
What is the Nudge Effect? Essentially it’s a way of influencing people’s behaviour without telling them specifically what to do. You may be frustrated with unopened emails and low clickthroughs, but...
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How to maximise the full impact of email on your brand
The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to...
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How to optimise your emails for search
When people go back to their inbox to retrieve an email, it’s usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull...
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Industry Update: February 2012
2012 is well under way and we’ve been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we’ve highlighted news of an...
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Introducing Fear and Self-Loathing in Email Marketing…
A new book by Alchemy Worx CEO Dela Quist – available as a series of essays, free to Email-Worx subscribers every month Every business – every brand – believes email has a place in its marketing...
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Are your emails s***?
Welcome to another chapter of Fear and Self-loathing in Email Marketing, Dela Quist’s iconoclastic take on the industry he’s devoted over 20 years of his career to. Read it now: Are your emails s***?...
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The myth of inbox overload
This is the third instalment of Fear and Self-loathing in Email Marketing, Dela Quist’s iconoclastic take on the industry to which he’s devoted over 20 years of his career. Read it now: The myth of...
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Key stats from the DMA’s UK Email Tracking Report
“These insights explain why email is still the primary driver of commerce on the web.” Dela Quist, Alchemy Worx CEO The DMA/fast.MAP Email Tracking Study is one of the most valuable pieces of consumer...
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FIVE reasons why open reach will revolutionise your email marketing
Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should...
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